LINCOLN TOUCH CHINA

Lincoln Automotive launched the brand in China in 2014 and was seeking an agency partner to design, produce, and manage select components of the Lincoln Touch @ Retail Experience. The desired elements included a brand heritage wall, decor artifacts, artwork displays, and various other deliverables. As an art director, I worked to help bring the brand to life in all environments by designing, fabricating, curating and selecting brand elements to deliver a compelling and consistent brand message.